Author: Alex Gage
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Sync Licensing Music in 2026: How to Produce Utility Focused Masters for Film & TV
The Truth About Creating Music for Ads: What Years of Production & Songwriting Didn’t Teach Me Look, I’ve spent nearly two decades around music production, performing, recording, and studio work. I thought I knew how to finish a track. I thought I understood how to tell a story with sound. Then I took a deep Read more
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Mastering a Client’s Album: LUFS and Vinyl Considerations
What I learned from mastering an album Fourteen tracks from a friend, a conversation that got real fast. That’s how this started. I’ve been running my own mixes through different audio mastering setups for a while now. Producing, testing chains, swapping plugin order, getting feedback from other audio people who’ll tell me the truth. So Read more
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Showing Up: Creative Commitment and The Artist’s Way
Eighteen years of making music will teach you a lot of things. When to push an idea and when to walk away. How to engineer a sound you heard in your head three days ago and finally lay it into existence. How to write around a block, or sometimes straight through it. I have learned Read more